The CAPI improvement engine that gets you 3x better traffic

Feed ad networks raw data, and you get average traffic. Teach them who truly matters, and they find your highest-value customers. CAPI Control deploys dedicated AI agents to filter bots, deflate returners, and train Meta and Google exclusively on profitable buyers.

Deploy CAPI Control

See what CAPI manipulation does for your store's ad traffic

Ask our CAPI Manipulation Engineer how to steer Meta Advantage+ and Google PMax toward your most profitable customers.

I am your real-time CAPI Manipulation Engineer. Here is how we govern your ad signals to force platforms to send your best traffic:

Enter your store domain (e.g. yourstore.com) or monthly ad spend to analyze your signal leaks.

ARCHITECTURAL REALITY — PILLAR 01

The Black-Box Reality

Advantage+ and PMax removed manual audience controls. Ad networks bid exclusively on the conversion data you feed them.

The Core Principle

Signal is your only steering wheel.

  • Ad algorithms optimize blindly on raw conversion payloads
  • Unmanipulated pixels train models on bots, returners, and discount buyers
  • Governed CAPI feeds verified high-value signals to steer ad spend
The Black-Box Reality: Manual targeting controls locked, CAPI signal as sole steering lever

01 / PRODUCTION ENGINE — BOT CONVERSION DEFENSE

Silence Fake Bot Signals

Click bots and scrapers trigger fake leads and cart events. When standard pixels report them, ad networks optimize to buy more bot traffic.

How it works

Inspects 50+ hardware telemetry vectors at the edge and drops fake conversion payloads in <5ms before ad networks can learn from click fraud.

  • Drops bot conversions before ad networks retrain on fake signals
  • Validates 50+ hardware entropy signals with zero human friction
  • Saves up to 20% in ad budget wasted on click fraud
We will A/B test if this agent really improves your traffic.
Bot Conversion Defense: Bots intercepted at edge, clean signals dispatched to ad pixels

02 / FLAGSHIP ENGINE — HOT BUYER SHIELD

Delay High-Value Buyer Signals

“Your best customers are your competitive advantage. Stop giving their signals away for free.”

When high-value buyers convert, standard pixels broadcast their data to ad networks. CAPI Control delays or suppresses conversion signals so ad platforms stop exploiting your VIP relationships.

Immediate Your CRM knows immediately. First-party records sync instantly.
Immediate Fulfillment starts immediately. Orders dispatch with zero delay.
Governed Ad platforms don’t have to. Signals are delayed or withheld.
  • Delays conversion signals during the active buying window
  • Protects VIPs, repeat buyers, wholesale, and high-LTV accounts
  • Dispatches delayed CAPI events after 7 days for safe LTV training
We will A/B test if this agent really improves your traffic.
Hot Buyer Shield: Protecting your most valuable customers from becoming advertising signals

03 / PRODUCTION ENGINE — DEEP CONVERSIONS

Extend Attribution to 90 Days

High-ticket purchases ($200 to $2,000+) frequently convert weeks after the initial ad click, falling outside standard 7-day browser windows.

How it works

Maintains a 90-day server-side visitor ledger. Matches delayed purchases to the original ad click ID and transmits retroactive attribution to Meta and Google.

  • Recovers high-ticket orders converting 8 to 90 days post-click
  • Feeds delayed and offline renewals back into ad models
  • Prevents premature cancellation of profitable top-of-funnel campaigns
We will A/B test if this agent really improves your traffic.
Deep Conversions: 90-day visitor ledger linking delayed purchases back to original ad click
BETA STAGE ENGINES

Next-Generation Algorithmic Signal Manipulation

Early-access signal modifiers engineered to train Meta Advantage+ and Google PMax on net margin, returner deflation, and whale suppression.

04 / BETA STAGE ENGINE — WHALE OUTLIER DAMPENING

Normalize Whale Outlier Signals

When a customer buys 40+ items in an $8,000+ order, ad algorithms spend weeks hunting phantom whale lookalikes—derailing your core targeting.

How it works

Detects abnormal basket spikes in <5ms and normalizes the signal to your store’s repeatable AOV, preserving CRM revenue while protecting ad models.

  • Normalizes 40+ item bulk orders down to repeatable AOV baselines
  • Prevents Advantage+ and PMax from hunting rare anomaly profiles
  • Protects core audience targeting and eliminates budget spikes
We will A/B test if this agent really improves your traffic.
Whale Outlier Dampening: Normalizing 40+ item bulk orders to protect ad targeting stability

05 / BETA STAGE ENGINE — NET-NEW BOOSTER

Boost Bids for First-Time Buyers

Ad algorithms favor easy retargeting on customers who would convert organically. CAPI Control inflates signals on new buyers, forcing algorithms to find new customers.

How it works

Checks order history at the edge. First-time buyers receive an amplified conversion signal (1.5x) while repeat buyers are dampened, steering ad spend to new customer growth.

  • Boosts bid multipliers on verified first-time customer acquisitions
  • Dampens signals on existing buyers to cut retargeting waste
  • Drives +52% higher net-new customer acquisition share
We will A/B test if this agent really improves your traffic.
Net-New Customer Booster: Amplifying first-time buyer signals while dampening repeat orders

06 / BETA STAGE ENGINE — TIME INTENT SIGNAL

Hold Late-Night Conversion Signals

Purchases made between 2–5 AM exhibit high cancellation and fraud rates. Standard pixels report full value immediately, bidding up midnight impulse shoppers.

How it works

Correlates timestamps with cancellation ledgers. High-risk late-night signals are held until morning fulfillment or deflated to expected net retained margin.

  • Holds 2–5 AM conversions until morning fulfillment verification
  • Stops ad algorithms from over-bidding on high-churn midnight hours
  • Reduces cancellation loss by -46% and preserves daylight CPA
We will A/B test if this agent really improves your traffic.
Time Intent Signal: Holding or deflating late-night 2–5 AM conversion signals to reduce cancellations and preserve daylight CPA
ARCHITECTURAL COMPARISON

Standard CAPI Apps vs. CAPI Control Manipulation Engine

Commodity apps only relay events. CAPI Control actively governs and manipulates the signals that steer Meta and Google algorithms.

Capability Standard Pixel / Basic CAPI App CAPI Control Manipulation Engine
Bot & Click Fraud Defense Transmits fake bot conversions into ad models Silences pixels on bot sessions before algorithms learn
Best Customer Signal Protection Gives away highest-value buyer signals immediately to ad networks Hot Buyer Shield governs or holds back signals for VIP, repeat & high-LTV buyers
Value Optimization Feeds raw gross GMV ($500) regardless of margin Rewrites payload to net contribution margin ($45 POAS)
Long-Cycle Attribution Loses attribution after 7-day browser window (Safari ITP) Reconciles delayed purchases up to 90 days via server ledger
Whale Outlier Spikes 40+ item bulk orders destroy targeting for weeks hunting phantom whales Clamps whale signals to repeatable AOV, protecting core targeting
Net-New Incrementality Allows algorithms to burn budget on easy retargeting Applies 1.5x multiplier to verified first-time buyers
Time-of-Day & Fraud Windows Treats 2–5 AM high-cancellation orders identically to daylight buyers Time Intent Signal dampens or holds signals during late-night remorse/fraud spikes
Adblock & ITP Bypass Basic webhook relay with 500ms–2000ms delay Sub-5ms Cloudflare edge worker with 12-hex dedup
Integration Architecture Heavy server plugins requiring continuous maintenance 2-minute drop-in edge proxy with zero code changes
THE QUALITY LAYER UNDERNEATH THE ENTIRE SIGNAL ENGINE

How the Entire System Works in Real Time

Standard pixels blindly relay raw numbers into ad platforms. CAPI Control introduces an intelligent quality governance layer underneath every transaction before signals ever reach Meta or Google.

Incoming Event Ingress: Purchase: $4,200.00 • Order #ORD-8419
Cloudflare Worker: 2.8ms execution
Normal CAPI / Standard Pixel

Blind Event Relay

What standard pixels immediately send to Meta & Google:

Transmitted Payload
Purchase = $4,200
Algorithmic Consequences:
  • Treats 1-time $4,200 order as repeatable baseline, distorting lookalikes
  • Algorithm hunts phantom high-ticket whales for weeks at high CPA
  • Wastes ad spend retargeting a buyer who already converted organically
  • Cannot verify human hardware entropy or detect scraper sessions
  • Feeds raw top-line GMV with zero margin or profitability context
CAPI Control Quality Layer

Governed Signal Telemetry

Multidimensional telemetry evaluated at the edge in sub-5ms:

Human: 98%
New customer: yes
Geographic match: yes
High LTV potential: yes
Margin: 42%
Whale: yes
Retargeting: yes
Bot probability: 0.2%
Signal policy: delay + normalize
Governed Signal Sent to Ad Platforms
Governed Value: $320.00 POAS • Held 7 Days
Clamps $4,200 outlier to repeatable store AOV to prevent bidding volatility. Activates Hot Buyer Shield to withhold signals from ad networks during active window.
TRANSPARENT PRICING TIERS

Start Free, Scale as Traffic Grows

Send 100% of conversion signals free forever. Upgrade to autonomous AI manipulation agents with fair volume pricing and risk-free trials.

Free — Basic CAPI
Free / forever ($0)
Full conversion & telemetry relay for 100% of visitors
  • 100% signal capture: Sends conversions and telemetric events directly from server to Meta & Google
  • iPhone & ad blocker bypass: Recovers signals lost to Safari ITP, iOS privacy, and browser ad blockers
  • Save $300–$400/month: Get what competitor services charge you hundreds for, absolutely free
  • Free monthly promotions: One autonomous AI agent is included free each month to try in production
  • Deterministic deduplication: Sub-5ms 12-hex tokens for perfect Meta Events Manager score
  • Instant 2-minute setup: Drop-in edge proxy with zero storefront code changes
Deploy Free CAPI
Enterprise
$2,500 / mo (starts at)
Tailored engineering & dedicated traffic optimization
  • We develop for your needs: Bespoke proxy engines and custom logic built specifically for your store
  • Continuous hypothesis testing: We test different algorithmic ideas and bidding strategies with your team
  • Dedicated traffic expertise: Hands-on optimization to put our expertise to get you better traffic
  • Full access to 26+ agents & private beta: Custom whale capping, serial returner shielding & margin logic
  • Custom ERP & CRM pipeline sync: Real-time SKU margin tables, HubSpot, Klaviyo & warehouse data
  • Order presentation in client portal: Log in to schedule and configure your custom executive presentation
Log In to Order Presentation →
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